Libertarianism.org (Lib.org) is an online resource of content on the theory and history of liberty. I was approached to help update some elements of their brand, and define it more clearly in a visual identity guide.
In their guide, I built out standards for using type, as well as logo usage, colors, and graphic styles for social media content.
I refined the composition of their existing logo slightly to make it easier to use at various sizes and within various compositions. I also switched out the type used in the logo to Montserrat to use a typeface that fit their brand more accurately.
Final, color versions of their updated logo
Social media graphic template for a quote and image
An example social media template for a quote
